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PEL Top Mount Refrigerator PRL-2550 13 CFT

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Original price was: ₨ 110,000.Current price is: ₨ 81,499.

Black & Decker Steam Iron X1550-B5

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Original price was: ₨ 14,600.Current price is: ₨ 13,499.
SKU: WM-37e8a9ee5bcf

WestPoint Deluxe Fan Heater WF-6307

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Original price was: ₨ 18,800.Current price is: ₨ 15,800.

Haier Grill Microwave Owen HGN-25100EGB 25L

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Original price was: ₨ 34,999.Current price is: ₨ 28,499.
SKU: WM-4e9c83f3c17f

WESTPOINT Dry Iron WF-84B

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Original price was: ₨ 6,399.Current price is: ₨ 5,975.
SKU: WM-e7d3cb8dcedb

black & decker oil radiator heater 13fd-b5

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Original price was: ₨ 69,999.Current price is: ₨ 60,499.

New Goods

Kenwood Juice Extractor JEP500WH

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Original price was: ₨ 27,499.Current price is: ₨ 19,999.

Sanford Handheld Garment Steamer SF2904GS BS 1500 Watts

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Original price was: ₨ 13,000.Current price is: ₨ 10,999.
SKU: WM-27d2140d5782

E-Lite Super Insect Killer EIK-30 White

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Original price was: ₨ 22,000.Current price is: ₨ 12,479.

Pel Microwave Oven Classic Plus PMO-20 20 Litres White

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Original price was: ₨ 34,999.Current price is: ₨ 24,999.
SKU: WM-1040d2e304bd
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Home Appliances

Dawlance Air Conditioner Suave 30 1.5 Ton Inverter Heat/Cool

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Original price was: ₨ 120,000.Current price is: ₨ 103,499.

WestPoint Deluxe Fan Heater WF-4307

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Original price was: ₨ 11,000.Current price is: ₨ 9,600.

Samsung Front Load Washing Machine WW70J4273MW

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Original price was: ₨ 249,999.Current price is: ₨ 199,999.

Deluxe Bagged Blower & Vacuum Cleaner AG-2097-1500W

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Original price was: ₨ 19,999.Current price is: ₨ 17,499.

JBL 2.1 Channel Sound Bar with Wireless Subwoofer Cinema SB170

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Original price was: ₨ 77,000.Current price is: ₨ 75,000.

Kitchen Appliances

Westpoint Handy Chopper WF-F10

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Original price was: ₨ 2,200.Current price is: ₨ 2,075.
SKU: WM-e2ec708a5dde

Philips Viva Collection Kettle HD4676 2400 Watts

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Original price was: ₨ 24,000.Current price is: ₨ 17,999.

Westpoint Microwave Oven WF-823 Black

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Original price was: ₨ 23,999.Current price is: ₨ 22,500.

Anex Deluxe Juicer Blender Grinder AG-181

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Original price was: ₨ 16,900.Current price is: ₨ 14,550.

Health And Beauty Products

AVENT Philips ??? Natural Baby Bottle Scf030/27

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Original price was: ₨ 16,500.Current price is: ₨ 15,999.
SKU: WM-940b20c659b8

Braun Epilator SE 3440 Silk-Epil 3 Starter 3 In 1 Hair Removal 3-440

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Original price was: ₨ 18,999.Current price is: ₨ 13,899.
SKU: WM-00f6f321de16

Braun Epilator Silk-epil 1 1170

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Original price was: ₨ 12,999.Current price is: ₨ 9,999.
SKU: WM-39dc8dc26601

Braun Silk-epil 3 Epilator ??? 3170

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Original price was: ₨ 14,999.Current price is: ₨ 9,799.
SKU: WM-0cb2b9e3b9a9

Braun Silk-Epil 9-720 Wet & Dry Epilator

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Original price was: ₨ 71,100.Current price is: ₨ 64,999.
SKU: WM-3bffcb81168b

Mobiles And Gadgets

WestPoint Ultra Fast Power Bank WP-1100

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Original price was: ₨ 7,344.Current price is: ₨ 6,600.
SKU: WM-d31e75b4e251

Black & Decker 11 Fin Fan Forced Oil Radiator OR011

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Original price was: ₨ 65,000.Current price is: ₨ 54,499.

WESTPOINT Hand Mixer WF-9301

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Original price was: ₨ 6,500.Current price is: ₨ 5,950.

Philips Viva Collection Rice Cooker HD3060 330 Watts

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Original price was: ₨ 22,500.Current price is: ₨ 21,999.

LG Front Load Washing Machine FH2J3WDNPO 6.5 KG

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Original price was: ₨ 249,999.Current price is: ₨ 209,999.
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.