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WestPoint Deluxe Kitchen Chef WF-443
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Hitachi Vacuum Cleaner CV-950F 2100 Watts
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Anex Sandwich Maker AG-2046
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Remington Durablade Cordless Beard Trimmer MB010
WestPoint Juicer Blender Drymill WF-2409
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Philips Daily Collection Toaster HD2582/90
Philips Bagged Vacuum Cleaner FC8293 1800 Watts
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Philips Air Purifier Series 1000 AC-1215 63 m2 /678 ft2
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Westpoint Deluxe Room Fan Heater WF-5142
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Inverex Veyron 2.5 Mppt Solar Inverter
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Westpoint Deluxe Rotisserie Oven WF-4200-RKF With Kebab and Fish Grill
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WestPoint Deluxe Pop-Up Toaster WF-2563
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Sayona BBQ Raclette Griddle SBBQ-4414 1500W
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Clikon Non-Stick Contact Grill
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Philips Daily Collection Food Processor HR7628
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AVENT Philips ??? Natural Baby Bottle Scf030/27
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Braun Epilator SE 3440 Silk-Epil 3 Starter 3 In 1 Hair Removal 3-440
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Braun Silk-Epil 9-720 Wet & Dry Epilator
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Haier Air Fryer Series Microwave Oven HMW-30AFS
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Dawlance Top Mount Refrigerator REF 9173 WB CHROME
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Philips Premium Avance Collection XXL Air Fryer HD9654
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WESTPOINT Hand Blender WF-9214
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.